Primary Audience Research

To decide how our music video was going to pan out, we needed to do some research so we thought we would do a questionnaire for the public. This would ensure that we make the right decisions for our video. The questions we asked were quite straight forward so it was easier to find out peoples views on their perfect music video.

1.What is your favourite genre of music?

Please circle your answer


Pop Rock Techno Indie RnB Metal Dance Other


2. On a scale of one to ten, ten being the highest, how important do you think music videos are?


1 2 3 4 5 6 7 8 9 10


3. Which type of music video would you prefer to watch? Tick your choice


A video of the band performing

A video following a storyline which links in with the song

A mixture of the two above

A video that doesn’t relate to the band or the song and is quite abstract


4. Do you prefer songs which are:

Short

Medium

Long


5. Whats your favourite mood of song?


Sad Happy Angry Romantic Comedic Scary Exciting


6. Who do you think the main audience is for indie music?


Children

Yound Adults and Teenagers

Adults

Elderly People

Everyone


7. Do you think music videos help a band sell more records?

Yes

Possibly

No


8. Are you more inclined to watch a music video if you liked the song and the band that created it?

Yes

No

Doesn’t matter to me

Treatment

Treatment plan

View more presentations from coral-anne houghton

Magazine Advert Analysis

These type of adverts are usually in any magazine especially the ones published music fans, such as NME or Q. This particular advert is for Goldfrapp's sixth album, 'Headfirst'. Their music is usually from the electro genre. The colours used are electrifying and eye-catching. The image on the advert is of the bands female leading vocalist.This creates a visual link for fans of the band and their music. The pastel colours goes well with her pale complexion. The font used to display the band and album names is iconic to the band and has been used on previous albums and singles they have released, this is another visual link.

Music Video Ideas

Our 'ideas' sheet was a group effort where we just brainstormed a various amount of ideas and thoughts to what type of genre we would like to use and what style video we should have. We talked about costume, song ideas, costume, location, and the overall music video itself.

Permission for Track

The above image is our e-mail to the group "Jet" to ask for their permission to use their song, "Are You Gonna Be My Girl?"

Lip Sync Task

This is our experience of Final Cut. We have decided that improvements for the final task would be use longer meat shots, to show more lip-syncing, and to sync the lip movement more to the music, to make it more professional. At first I found final cut quite hard to use, but when I used it for a while I then found the software relatively easy to come to terms with.

Shot Count Task

In this video there is 152 shots, however there is not really that many 'meat' shots. This could be because the type of music David Guetta is involved with, isn't about image, therefore he always has another artist featuring which makes them the star of the video. In this case, Kid Cudi is the feature.