Treatment

Treatment plan

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Magazine Advert Analysis

These type of adverts are usually in any magazine especially the ones published music fans, such as NME or Q. This particular advert is for Goldfrapp's sixth album, 'Headfirst'. Their music is usually from the electro genre. The colours used are electrifying and eye-catching. The image on the advert is of the bands female leading vocalist.This creates a visual link for fans of the band and their music. The pastel colours goes well with her pale complexion. The font used to display the band and album names is iconic to the band and has been used on previous albums and singles they have released, this is another visual link.

Music Video Ideas

Our 'ideas' sheet was a group effort where we just brainstormed a various amount of ideas and thoughts to what type of genre we would like to use and what style video we should have. We talked about costume, song ideas, costume, location, and the overall music video itself.

Permission for Track

The above image is our e-mail to the group "Jet" to ask for their permission to use their song, "Are You Gonna Be My Girl?"

Lip Sync Task

This is our experience of Final Cut. We have decided that improvements for the final task would be use longer meat shots, to show more lip-syncing, and to sync the lip movement more to the music, to make it more professional. At first I found final cut quite hard to use, but when I used it for a while I then found the software relatively easy to come to terms with.

Shot Count Task

In this video there is 152 shots, however there is not really that many 'meat' shots. This could be because the type of music David Guetta is involved with, isn't about image, therefore he always has another artist featuring which makes them the star of the video. In this case, Kid Cudi is the feature.

Album Cover Analysis

Florence and the Machine - Lungs

La Roux

Katy Perry - One of the Boys

Kate Nash - Made of Bricks

My chosen album cover which I am going to to analyse is 'Katy Perry - One of the Boys', which incedentily is her debut album. The white picket fence reflects the typical American style dream where everything is glorious and the world is your oyster. The blue sky and white clouds also links with her second album 'Teenage Dream' as its the whole idea of being on 'cloud nine'. The pastel colours used on the album cover also reflects her girly life-style and fits perfectly with the overall genre. However 'One of the Boys' is in blue writing. This is odd as blue is more associated with males.